Paid Social Services

We tailor our services to meet your needs. You tell us your budget and goals, then we build a package of services and deliverables that offer the highest impact for your budget.

Audit

Assess the current state of your digital marketing and growth initiatives. Define your future state goals and success metrics. Identify gaps and opportunities.

  • Create or Define KPIs
  • Full Audit of all Paid Social Accounts and Initiatives
  • Setup of Initial Paid Social Accounts (if applicable)

Strategy

Build a strategy that identifies quick, high-impact wins and long-term initiatives to increase ROI, and meet your growth goals.

  • Creation of Full Paid Social Strategy, including: Facebook, Twitter, Instagram, and LinkedIn

Implementation

Implement short and long-term strategic initiatives. Restructure and optimize current activities.

  • Creation, Testing, and Optimization of Ad Design and Copy
  • Tracking Pixel Creation and Implementation
  • Account Structure Optimization
  • Campaign Budget and Bidding Restructure and Optimization

Growth

Test and optimize. Measure progress against success metrics. Focus on automation, ROI, and scale.

Paid Social Experience

  • 20+ years of combined digital marketing experience across a variety of channels and multiple brands with a focus on paid search.
  • Paid search, paid social, display, integrated marketing strategy, and SEO at a top 5 and top 15 internet retailer.
  • Ran cross-channel paid social for multiple large internet and brick-and-mortar clothing retailers.