Search Engine
Marketing Services

We tailor our services to meet your needs. You tell us your budget and goals, then we build a package of services and deliverables that offer the highest impact for your budget.

Audit

Assess the current state of your digital marketing and growth initiatives. Define your future state goals and success metrics. Identify gaps and opportunities.

  • Create or Define KPIs
  • Full SEM Account and Vendor Audit
  • Setup of Initial Accounts (if applicable)

Strategy

Build a strategy that identifies quick, high-impact wins and long-term initiatives to increase ROI, and meet your growth goals.

  • Creation of SEM Transformational Strategy

Implementation

Implement short and long-term strategic initiatives. Restructure and optimize current activities.

  • Budget & Bidding Restructure
    • Bid Platform Negotiation, Selection, and Implementation
    • Budget and Bidding Optimization
    • Custom Script Implementation
  • Account Structure Optimization
  • Keyword Restructure and Optimization
  • Ad Copy Optimizations and Testing
  • Tracking Pixel Creation and Implementation

Growth

Test and optimize. Measure progress against success metrics. Focus on automation, ROI, and scale.

Search Engine Marketing Experience

  • 20+ years of combined digital marketing experience across a variety of channels and multiple brands with a focus on paid search.
  • Paid search, paid social, display, integrated marketing strategy, and SEO at a top 5 and top 15 internet retailer.
  • Paid search and SEO at two large digital marketing agencies.
  • Led in-housing for 3 paid search programs.
  • Member of Google Advertising Council.
  • Speaker, eTail eCommerce Conference.
  • Selected for Google Case Study.
  • Sat on Adobe Client Advisory Board for Adobe Media Optimizer.
  • Spoke at Adobe Summit on audience best practices for search and display.
  • On University of Wisconsin Whitewater Marketing Curriculum Committee.
  • Creation and implementation of SEM Transformational Strategy for a successful health-tech startup.