Worked with mobile B2B startup client in the hospitality and event management space to achieve #1 position in SERP for top priority keywords in event management industry.
Helped B2C healthtech client achieve >100% organic revenue and traffic growth on top priority landing pages and associated keywords.
Have overseen 5+ website redesigns and migrations for minimal SEO impact.
Search Engine Marketing
Oversaw and managed in-housing for 3 large B2C eCommerce retailers.
Worked with fast-growth B2C subscription service startup to lower CPC by 50% and increase traffic by 40%, thus improving ROAS.
Performed AdWords audit and restructured accounts for 4 large B2C eCommerce brands (2 retailers, a fast food chain, and a manufacturer) to meet growth goals and improve CPA / ROAS.
Successfully launched AdWords for a B2B client in the environmental testing space. It is now the top paid marketing channel.
Optimized long-term AdWords program for large B2B eCommerce retailer to significantly improve CPA and ROAS.
Optimized AdWords program for B2C finance company to significantly improve CPA and ROAS.
Audited and overtook management of AdWords for fast-growth B2B startup in the transportation space. Achieved significant improvement in number and quality of leads, and ROAS.
Ran paid search at a top 15 internet retailer.
Member of Google Advertising Council.
Selected for Google case study.
Speaker eTail, eCommerce conference.
Paid Social Media
Audited and overtook management of paid Facebook for fast-growth B2B startup in the transportation space. Achieved significant improvement in number and quality of leads, and ROAS.
Built Instagram strategy that helped eCommerce client achieve over 2000% follower growth.
Audited and overtook management of paid Facebook and Instagram for 2 large B2C eCommerce brands to significantly improve CPA and ROAS.
App Store Optimization
Launched and managed ASO plan and app store ads for a startup client at greater than 2x ROAS.