Our Paid Search or PPC Services
We offer a number of one-time SEM audit, account restructure, and ongoing monthly service offerings. In order to undertake a monthly management package, we would need to perform an audit and account restructure for Google, Bing, and/or Yahoo advertising platforms.GET SEM HELP
SEM Audits and Ongoing Services
The main goal of this package is to audit your existing paid search accounts (Google, Bing, and/or Yahoo), and build a plan for optimizing and restructuring these accounts based on industry best practices and your data. We can implement these recommendations (see Paid Search Account Audit and Restructure), or your internal team can implement them.
AUDIT AND RESTRUCTURE
The main goal of this package is to restructure your paid search accounts (Google, Bing, and/or Yahoo) based on industry best practices and any learnings we garner from the account audits we’ve performed.
After auditing and restructuring your paid search accounts (Google, Bing, and/or Yahoo), we can own own ongoing management, metrics reporting, optimizations, and attribution analysis for your entire paid search program. This typically includes weekly or monthly reports and SEO/SEM-optimized landing page strategy.
BIG SEM WINS
Oversaw and managed in-housing for 3 large B2C eCommerce retailers.
Worked with fast-growth B2C subscription service startup to lower CPC by 50% and increase traffic by 40%, thus improving ROAS.
Performed AdWords audit and restructured accounts for 4 large B2C eCommerce brands (2 retailers, a fast food chain, and a manufacturer) to meet growth goals and improve CPA / ROAS.
Successfully launched AdWords for a B2B client in the environmental testing space. It is now the top paid marketing channel.
Optimized long-term AdWords program for large B2B eCommerce retailer to significantly improve CPA and ROAS.
Optimized AdWords program for B2C finance company to significantly improve CPA and ROAS.
Audited and overtook management of AdWords for fast-growth B2B startup in the transportation space. Achieved significant improvement in number and quality of leads, and ROAS.
Achieved 10X ROAS in AdWords for a financial B2C startup.
Successfully restructured and managed SEM for over 10 large eCommerce retail sites.
Successfully restructured and managed SEM for 18 sites for one of the largest nonprofits in the US.
Ran paid search at a top 15 internet retailer.
Member of Google Advertising Council.
Selected for Google case study.
Speaker eTail, eCommerce conference.